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Avery Antal

averyantal02@gmail.com| LinkedIn: averyantal

EDUCATION

Michigan State University | East Lansing, MI                                                                                          

Bachelor of Arts (BA), Experience Architecture(XA) with User Experience(UX) focus 

  • Minor in Entrepreneurship and Innovation                                         

  • GPA: 3.98

AWARDS

  • Outstanding Senior Award

  • Dean's List 2021-2025

EDUCATION

EXPERIENCE

Marketing and Communications Specialist

Bosch, Mobility Fleet Solutions Sales | Farmington Hills, MI

  • Developed recommendations to improve digital discoverability of Bosch’s Fleet Portfolio through web optimization and LinkedIn campaign strategy across U.S. and European markets.

  • Identified gaps in website discoverability and usability, informing a web optimization proposal focused on SEO, accessibility, content hierarchy, and improved call-to-action placement to guide users into the purchasing funnel. 

  • Planned and designed audience-focused trade show experiences, including booth layout, physical brand presence, and key interaction points such as giveaways and on-site touchpoints.

Michigan State University | East Lansing, MI                                                                                    

Bachelor of Arts, Experience Architecture(XA) with User Experience(UX) focus 

  • Minor in Entrepreneurship and Innovation                                         

  • GPA: 3.98 | Dean's List 2021, 2022, 2023, 2024

Freelance Digital Designer and Web Developer    

Independent | Canton, MI

  • Led full-scale website redesigns, improving navigation clarity, mobile responsiveness, and content hierarchy.

  • Designed conversion-focused layouts incorporating strategic CTAs, forms, and automated email flows to reduce friction and improve lead capture quality.

  • Applied Web Content Accessibility Guidelines (WCAG) 2.2 to improve usability, SEO performance, and inclusive access across devices.

  • Partnered closely with stakeholders to translate business goals into scalable, maintainable web solutions, balancing visual design with long-term site management and performance.

Michigan State University | East Lansing, MI                                                                                    

Bachelor of Arts, Experience Architecture(XA) with User Experience(UX) focus 

  • Minor in Entrepreneurship and Innovation                                         

  • GPA: 3.98 | Dean's List 2021, 2022, 2023, 2024

E-commerce Founder and Marketing Strategist

Independent | Canton, MI

  • Built and managed an e-commerce brand, leveraging performance data to optimize SEO and marketing strategy, driving 500%+ growth in website traffic and a 522% increase in purchases within 2 months.

  • Created culturally relevant social media content that grew Pinterest reach to 445k+ monthly viewers.

Web and UX Designer

Michigan State University | East Lansing, MI

  • Adapted quickly to learn multiple website systems, supporting continuous content maintenance across several sites to ensure timely and accurate updates.

  • Led website and brand redesigns for multiple research institutions, modernizing visual design and content structure, and translating dense academic content into scannable layouts using visual storytelling and hierarchy.

Director of Graphic Design

VIM Magazine | East Lansing, MI

  • Led a team of 5 designers, managing art direction, timelines, and consistent brand execution across digital and print touchpoints.

  • Designed graphics for social media, magazine spreads, and branded merchandise, collaborating closely with editorial and business teams to ensure cohesive storytelling and brand alignment.

  • Led a team of scientists at the Wild Foods Institute to develop a cohesive brand identity and designed their website, integrating reCAPTCHA for bot protection.

  • Utilized HTML and CSS in WordPress, Divi, and Omni CMS platforms to develop and manage multiple client websites, ensuring user-friendly and accessible designs.

UX Strategist Intern

Viget | Falls Church, VA 

  • Collaborated on the design and launch of a mobile travel app within a 9-week sprint, contributing across the full product lifecycle.

  • Conducted user research and usability testing for the app and multiple client websites, translating insights into user flows, wireframes, and prototypes for client reviews and developer handoff.

SKILLS

Tools

Adobe Creative Suite, Balsamiq, Canva, Cap Cut, Figma, Framer, Illustrator, Justinmind, Miro, Omni CMS, Photoshop, Square Space, Whimsical, WordPress

Technical

HTML, CSS, WCAG Guidelines, German (Intermediate)

Design

Accessibility, Content Creation, Data Visualization, Graphic Design, Information Architecture, Mobile Interface Design, Prototyping, Responsive Web Design, Video Editing, Wireframing

Research

A/B Testing, Card Sorting, Competitive Analysis, Landscape Analysis, Usability Testing, User Interviewing, User Journeys, User Personas, UX Research

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